Acquiring links to improve your SEO can make up to 80% of the impact for your website to appear on the first page of Google. There are several link building tactics that can be used to improve your rankings. Adopting white hat SEO methods is the best way to get your website’s rankings onto the first page of Google over the long term. To achieve this, you need your website to acquire links naturally. This is where many people engaging in SEO struggle since they are unaware of the tactical methods they can use that will allow them to acquire natural links to their website. This has been voiced several times by Google’s representatives, especially Matt Cutts.
By the time you finish reading this article, we want you to know how and where to acquire these natural links in your industry. So without any further ado, we will dive straight into 60 natural link building methods that you can use to build your link portfolio.
1. Check the backlinks of competing websites.
This approach should be your first port of call when doing link building. You can use tools to identify who has linked to similar web content and ask the webmaster if they would also like to link to your content. You can use tools such as Moz’s Open Site Explorer, Majestic SEO or Ahrefs to find out who is linking to the site’s content. Once you have developed a list of websites, you will need to find their contact details either on the website or by finding their public details on WHOIS. The next step will be to follow up with an email (or phone call if you need) to pitch the content that you want them to link to from their website.
2. Check the backlinks of popular content in your industry.
Rather than recreate the wheel, take a look at web content that has generated a lot of links for websites. You can do this by reviewing the popular content of some of the top websites in your industry by checking the backlinks to their most popular pages. You can achieve this by reviewing the links pointing to their most popular pages using a tool like Open Site Explorer. You can also do a search using sites such as BuzzSumo to find the content in your industry that has been shared by influencers and also check the backlinks acquired as a result of those shares.
3. Get listed with your local chamber of commerce.
If you are a registered business, you should reach out to your local chamber of commerce. By joining a chamber of commerce, you would usually be automatically added to their business directory. Depending on the relationship the Chamber of Commerce has with local media websites, your business may also feature across other media websites. There are usually annual fees associated with joining. In return, your business would also receive additional benefits, which may include workshops, training and promotional activities.
6. Contribute to web forum discussions, good Link Building.
There are several web forums online that have discussion threads that may be suited to your topic. If you can contribute value to the discussion, it can be a great way to gain a link. Additionally, if the forum topic thread is one that gets a lot of views, you may find that you will start receiving referral traffic from the forum. The exposure on the forum thread may also create opportunities for people to bookmark or share your link naturally on the web.
When seeking a link from web forum discussions, avoid placing links (especially with exact match anchor text) in your signature, as Google has taken action on these types of ‘Unnatural links’ and ensure that you contribute to the forum discussion to avoid the link being flagged up as spam.
7. Contribute to blog comment discussions.
Similar to the forum discussions presented above, engaging in blog comment discussions can help to pass authority through to your website (depending on whether or not the site provides dofollow or nofollow attributes on links). Should you add value to the discussions in the blog commentary section, you can facilitate more discussions and generate referral traffic to your website and may inspire readers to bookmark or publish the link on their own website.
8. Contribute a blog post as a guest to help link building.
There are many opportunities to earn a guest blog posting opportunity by contributing content to a website. There are several blogs that are seeking out guest contributors. You can easily find guest blog post opportunities by doing a search on Google or Twitter. Acquiring a link once you have been accepted to develop a guest blog post is achievable. However, to gain much more value from the link that is published on the site, you should provide content that is valuable and that will earn links over the long term.
9. Engage in Question and Answer Networks.
There are question and answer networks that receive a lot of engagement across an array of discussion topics. Popular Q& A websites like Quora, Google Groups, Yahoo Answers & LinkedIn Answers allows you to provide expert answers to the community and the value of your answer will be endorsed by the community. Since you will be seeking to add value, you can use back links as a reference to gain a natural link from these sites or encourage readers of the answers to share the links on other sites. You should also see referral traffic coming from the link that you have provided.
10. Mentioning and citing experts.
Mentioning and citing experts is a great way of adding value to your content. It is also a great way to incentivise experts to bookmark and share your content. It is a win-win for both parties and can earn you reference links from their own and their follower’s websites. Below are some bloggers that endorse this strategy.