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web design Seo marketing

Why Many Website Designs Fail

I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because it’s the “thing to do,” but that’s as far as they’re willing to go. There’s no strategy, there’s no research into what makes a “great” website, and inevitably they get out of the site exactly what they put into it – not much. Other businesses want to build an incredible website to benefit from online opportunities. However, many of these

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Search Engine Optimization

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps. One word on search engine optimization in general first, though. SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis. I once read the perfect description of the SEO

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SEO Resources You Should Use

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical. So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search

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