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web design Seo marketing

Responsive, Adaptive, & Mobile Optimized Websites: The Make or Break Differences

So you just read an article on how your website needs to be mobile responsive. That makes sense. More people are using their phones these days than ever before. It would be wise to have a site that adjusts to a mobile user’s needs. But then you stumble across a new headline, this one talking about the need for a separate “mobile optimized” website. Is that the same thing as responsive? Now there’s a new article talking about “adaptive” sites, and another one demanding you use “dynamic” web design to reach mobile users. SO. MANY. TERMS. Why web-design people? Why?

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Web Design Decisions That Cause Analytics Problems

Some websites work well with Google Analytics. Some don’t. During the web design process, hundreds of decisions are made. Some of these decisions affect marketing far into the future. Some little web design decisions have a big impact on how you use Analytics. Are goals and conversions easy to track? Is the performance of content easy to measure? Can new tracking tools be added easily? Here is a checklist of ways in which web design decisions can help or hurt your Analytics. 1. The Thank You Web Design Question: What happens after someone completes a form, becoming a lead? How

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Marketing Tools

15 New & Exciting Marketing Tools You Should Know About by Doncho Karaivanov We all know how easy our lives can be with the right online marketing tools in our arsenal. Thing is, it can always get even easier. So, to make it even easier for you guys, I decided to ask 15 marketers about a favorite internet marketing tool of theirs that has either recently launched or is about to launch. Here are their picks.  Online Marketing Tool #1: AgoraAdvantage Christina Daves, President of PR for Anyone, shared with us her most favorite marketing tool for small businesses: Think

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Social Media Active Users by Network [INFOGRAPH]

One of the most common questions from both businesses and social media marketers is “how many?” How many users. How many people. How many opportunities – for each of the social networks. Of course each social network is different. Some have extremely high usage every month by hundreds of millions of users, while others the only numbers reported are registered members. Are any of these numbers accurate? Nope. They’re changing by the second, literally, and of course there are always questions about how they’re calculated, how many fake accounts are counted, and so on. Yet the fact remains, even with

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Web Design Trends For 2016 And Their Impact On SEO

Web design trends are like snow, they come and go every year. Some of them last longer and some of them doesn’t. But no matter how cool they are, they will eventually fade away. The thing about web design trends is, they are usually not that good for your SEO. You see, designing website is the job of a designer, and normally, designers don’t really care about SEO. And you can’t blame them because they are paid to make a website look cool and beautiful, not paid to make a website rank well. That’s what people pay SEO agencies to

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5 Reasons to Curate More Content for Immediate Success

Exclusively creating custom content can be very effective if you do it consistently over a long period of time. However, that overall effort isn’t always possible for every organization. Even if a company manages to produce 100 percent of their own content marketing materials, it may not always be worth the hefty investment. Instead, more marketers are turning to content curation. Curation is not simply copying what others have produced. When used effectively, it is sharing and incorporating the thoughts and content of others in a way that is ethical and meaningful. Curated content is distinguished from the original source material because

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SEO 101: Friendly Web Design

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too! 1. It Needs to be Responsive For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on

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Responsive Mobile Websites, Make or Break Differences

So you just read an article on how your website needs to be mobile responsive. That makes sense. More people are using their phones these days than ever before. It would be wise to have a site that adjusts to a mobile user’s needs. But then you stumble across a new headline, this one talking about the need for a separate “mobile optimized” website. Is that the same thing as responsive? Now there’s a new article talking about “adaptive” sites, and another one demanding you use “dynamic” web design to reach mobile users. SO. MANY. TERMS. Why web-design people? Why?

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6 Web Design Tips Based on Brain Science

by Andy Crestodina Some web design tips are supported by actual brain science. Research into the brain reveals tendencies. These tendencies translate into tips for designing websites. In fact, specific parts of the brain relate to specific marketing methods. The Frontal Lobe (planning, logic, motivation) The frontal lobe is associated with “executive functions” such as motivation, planning, attention, and short-term memory. It considers options and the consequences of actions. 1. List Order and “Serial Position Effect” When ordering your navigation (or any lists within your copy), put the important stuff at the beginning and end. The readers’ attention and retention are

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Web Design Color and Psychology

The way different colors influence our mood, state of soul and body is really exciting. Most of us do not realize how it works and only a few probably pay attention. Though the influence of the colors may be some what overestimated, we can obviously feel it in some situations (imagine yourself in a dark red room or in the room in the sky colors). Today we’ll be speaking about color perception and color psychology in website design, the way different brands use colors and what’s their message. The colors are divided into two basic groups – colors in the

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